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OUR MISSION

GET TO KNOW US

Hi, we are HisColumn. We make cool designs, our team is always out and about scouting the best street fashions from around the world to bring and influence the clothes we design here in the UK, our big picture is to produce all our stuff from recyclable fabric and become climate positive. We will update you on how we are doing it down below:

WE HAVE HIGH AIMS:

Since you and the Earth deserve the best our aim is to source

100%

of our fabrics from recycled, regenerative, or renewable materials – making sure we pick the best.

WE TAKE ALL THIS INTO
CONSIDERATION.

Water Impact

Energy Input

Land Use

Price

Greenhouse Gas Emissions

Huiman Toxicity

Eco-toxicity

Garment Care

Availability

MADE BETTER

LIMITED EDITIONS

OVER 400 MILLION GARMENTS MADE
EACH YEAR ARE NEVER SOLD.

And textile waste is predicted to go up another 60% by 2030. Basically landfills are being filled with unsold clothes that have never been worn.

MADE SMARTER

CLEAN CHEMISTRY

And textile waste is predicted to go up another 60% by 2030. Basically landfills are being filled with unsold clothes that have never been worn.

CLEAN CHEMISTRY

WE WANT TO FOCUS ON A CHANGE IN THE DYEING PROCESS.

THE INDUSTRY HAS BEEN FAILING CLEAN CHEMISTRY, AFFECTING OUR ENVIRONMENT.

Excess water usage

Inefficient energy processes

Release of toxins into our environment

Putting our workers and wearers at risk

MADE SMARTER

MATERIAL INNOVATION

Over 40 Billion garments made each year are never sold.

Textile water is predicted to go up another 60% by 2030. Essentially, unsold clothes which are never worn end up in landfills.

LIMITED-EDITION COLLECTIONS

We put out limited-edition collections with small quantities. We only make more if we know you want it, based on direct data and customer feedback.

DATA-DRIVEN RESTOCKS

We use numbers from purchases, pre-orders and waitlist, in order to get more conscious about making more of what you want. This makes us more efficient across materials and marketing, this model allows us from over-producing.

IN SHORT, WE’RE GETTING SMARTER, BETTER AND MORE REACTIVE EACH WEEK.

MADE BETTER.

MADE BETTER

PEOPLE PRACTISES

WHO MAKES YOUR CLOTHES AND HOW THEY ARE TREATED MATTERS A LOT.

For way too long, fashion hasn’t paid fair to workers, which includes fair wages, healthy work environments and better people practise. This is one of our biggest responsibilities as a fashion brand. Therefore, we only work with partners with the correct certification around the world.

When it comes to choosing where we make our stuff, we look at a number of factors, including, quality, price, speed, reduced environmental impact and working conditions.

HOW CAN YOU HELP?

REWEAR

Garment care is one of the most underrated actions you can take, wash less, line-dry more and when you come up against a rip, snag, simply repair and re-wear.

RESELL

For stuff you don’t want, but someone else might, re-sell, let someone else give it a chance.

RECYCLE

If every UK household recycled just one black sack of clothes each year, the carbon savings could heat over 400,000 homes, an example of how minor changes can yield significant environmental benefits when we each make a small change.

IN THE BAG.

Our packaging used on all our sustainable collection is recyclable or compostable. Including hangtags and covering bags for the clothes.

WOW, THANKS FOR READING THAT.